Please Let Your Interest Be Piqued

Please Let Your Interest Be Piqued Please Let Your Interest Be Piqued Please Let Your Interest Be Piqued By Maeve Maddox A reader received an email whose writer expressed this earnest wish: I hope this peeks your interest in advertising with us. This misspelling of pique is widespread: GNDs are here to connect you with things, we hope, will make you laugh. OR Peek your interest. ad for production company This book is fascinating and the author infuses the story with mystery and peaks your interest throughout. Amazon book review Now its time to choose what peeks your interest and develop your own personal spin on it. Thats the first step to being successful out here, so I hope you take this message seriously. tips for website development I hope the interview below peaks your interest.   blogger If you have never fished for a Peacock bass, we hope this peaks your interest enough to take your first venture fishing site Please look through these groups when you have a chance to see if there is something that peaks your interest. group networking site I hope my website peaks your interest, clears up any questions you have, and motivates you to become my patient. a dentists site I hope the following peeks your interest in continuing education. diving site Alright, lets face facts. Everybody loves a discount. It doesnt matter what product peeks your interest at a given moment, discount shopping is a favorite pass time of many. business site (Yep, this one is a veritable goldmine of misuse: Alright, doesnt, pass time) pique [pÄ“k] : verb To stimulate or provoke (a person) to action, esp. by arousing jealousy, etc.; to arouse (a feeling, esp. curiosity or interest). Its when pique is used in the sense of stimulating interest that it is most frequently misspelled as peek or peak. Other meanings of pique as a verb: pique: transitive verb. To wound the pride of, irritate, or offend; to make resentful. Ex. She deliberately tried to pique him by referring to his old girlfriend. pique: transitive verb used reflexively. To take pride in or congratulate oneself on. Ex. She piques herself on her good taste in home furnishings. As a noun pique can have these meanings: A quarrel or feeling of enmity between two or more people, countries, etc.; ill feeling, animosity. (A feeling of) anger, irritation, or resentment, resulting from a slight or injury, esp. to ones pride; offence taken. Now esp. in fit of pique. Ex. She quit the club in a fit of pique. Pique comes from the French verb piquer, to sting, to bite. Amateur book reviewers can probably continue misspelling pique with impunity. People trying to sell their services or a product, however, may want to learn to spell it correctly. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Program vs. ProgrammeHow to Play HQ Words: Cheats, Tips and TricksWord Count and Book Length

Vicarious Liability and the Close Connection Test Essay

Vicarious Liability and the Close Connection Test - Essay Example In Lister, the close connection test was first enumerated, finding that it was fair and just to find a close connection between the warden's sexual abuse of boys in his care and his duties as a warden. In other words, in this case, it found that the sexual abuse was inextricably woven in the duties of the warden, in that if the warden did not have the duties that he did   - checking up on children at night, alone – then the warden would not have the opportunity to sexually abuse the boys in his care. While this case was landmark, in that it put employers on the hook for intentional torts if the intentional torts arose because the duties of the employee essentially allowed the intentional tort to occur, this rule is not sufficiently bright line to encompass every situation. This principle would come into play in the case of Dubai Aluminum v. Salaam as well.   In the case of Dubai, the question was whether the firm would be liable for tortious acts of a member of the partner ship, as well as acts which would be considered to be equitable wrongs, such as the wrongs which were engaged in by Salaam in this case.   There are elements of agent and principle in this case, because Amhurst in this case would be considered to be an agent of the solicitor firm that he was a partner of.   However, in this case, it was held to be in the ordinary course of business, so both tortious wrongs and dishonest breaches would make the firm vicariously liable, therefore the principle should be on the hook for the agent's acts.... i case, it has long been a tenant for torts that it does not matter if something is expressly forbidden – typically the employer would still be liable for the actions of the employee. This principle was established in 1862 with the case of Limpus v. London General Omnibus Co.2 In the Limpus case, the company expressly told the driver of the omnibus not to race other omnibuses, yet the driver did this, and the omnibus overturned. However, the Limpus case is difficult to square with another case with similar facts, which found that if an employee does something that is not done with the knowledge or consent of the employer, this often means that the employer is not vicariously liable for the resulting negligence, which puts the onus on the injured party. The case is Conway v. George Wimpey & Co. Ltd.3 In the Conway case, the employee picked up the plaintiff, who was also an employee, and got into an accident. Since the employer did not know nor authorize the employee to do this, it was held that the employer was not liable. This seems to be an arbitrary case, in light of the principles set forth in Limpus. New Close Connection Test While the old test states that employers are generally no liable for their employees’ intentional acts, this has been evolving. Consider the case of Lister v. Hesley Hall Ltd.4 This apparently was one of the first times that employers are said to be liable for intentional acts of their employees. In Lister, the close connection test was first enumerated, finding that it was fair and just to find a close connection between the warden's sexual abuse of boys in his care and his duties as a warden. In other words, in this case, it found that the sexual abuse was inextricably woven in the duties of the warden, in that if the warden did not have

Childrens Social Work and its Key Issues Essay Example | Topics and Well Written Essays - 6500 words

Childrens Social Work and its Key Issues - Essay Example In relation to this, throughout this essay, I will discuss the implications this has on social worker’s best practice when working with children. I will also be discussing the possible problems that can occur when safeguarding children and examine the complex relationship between putting theory and frameworks into practice and promoting their welfare. As a result of this, I will identify relevant social work and UK legislation and policies when working with children, young people, families and their carers that need to be considered and adhered to. Abuse may consist of a single act or repeated acts. It may be physical, verbal or psychological and can be divided into main categories (Department of Health: No Secrets 2000); such as physical abuse, sexual abuse, emotional abuse, financial or material abuse, discriminatory abuse and neglect (Department of Health, No secrets 2000). Whilst the first three types can be quite easy to describe, the term â€Å"neglect† is a complex phenomenon that is difficult to define, and the lack of clarity on this subject matter has personal implications especially on the children (NSPCC, 2007). This is because it can be so wide-ranging in the description. The Department of Health: Working together to safeguard children (2010) looks at the term neglect as continuously failing to encounter the emotional and physical needs of a child, which can interrupt, change or damage a child’s physical and psychological development and the effects may last well into adulthood. Neglect involves careg ivers or parents simply not providing the basic necessities to a child, not being able to ensure appropriate medical care or treatment is given, not being able to safeguard the child from physical harm, risk and danger and finally being unresponsive to a child’s emotional needs (Howe, 2005). Research has identified that the physical abuse of children and risk factors associated with this has been influenced by other issues such as domestic abuse, parental mental health issues and drug and alcohol problems (Cleaver et al., 1999; Falkov, 1996). Assessing neglect is a substantial responsibility that should be accomplished by the social services department as children are helpless and rely on the intervention of those assigned to support them.

Role of brand elements in developing brand equity Essay

Role of brand elements in developing brand equity - Essay Example Competition is immense in current business world and prominent companies are looking for every opportunity to increase their competitive power. Brand building is one way of increasing competitive power. Branding is a process intended for building awareness about a product or service. It enhances customer loyalty towards a particular product or service. It helps a product or service to distinguish itself from other products or services. Brands have different attributes which help them to cement their place in the minds of consumers. According to Kathiravana, et al., (2010) â€Å"Brand attributes consist of ‘bits’ of information that are linked to a brand name in consumer memory and that, when combined with the brand name, make up a brand’s image†( p.21) â€Å"Brand Equity is the value and strength of the Brand that decides its worth. It can also be defined as the differential impact of brand knowledge on consumer’s response to the Brand Marketingâ₠¬  (Brand Equity - Meaning and Measuring Brand Equity, 2013). It is the value that a consumer gives to a particular brand. For example, iPhone 5, Nokia Lumia and Samsung Galaxy S3 are some of the leading smartphones available in the market at present. Apple Inc. is the second largest company in the world in terms of market capitalization and they are the most valuable technology company in the world at present. Samsung on the other hand is one of the rapidly emerging consumer electronics company in the world and its products are well accepted in the market. Nokia was the leader in the mobile phone manufacturing industry until recent times. All these factors or brand elements will influence the consumers when they go for the purchasing of a smartphone. This paper analyses the role of brand elements in developing brand equity. Role of brand elements in developing brand equity Some of the major elements of brand equity are; changing market share, profit margins, consumer recognition o f logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values (Wilson C. 2008). Brand elements such as brand names, URLs, logos, characters, slogans, jingles and packaging are playing an important role in developing the brand equity. Brand names â€Å"Consumer behaviour blends elements from psychology, sociology, social anthropology and economics†(Zeb et al., 2011, p.225). For example, the name Apple actually represents a fruit. However, in consumer electronics industry, Apple represents Apple Company. A fruit stall owner may not be confused when a consumer asks for Apple. Same way, an electronics product dealer may not be confused when a consumer asks for Apple. The name Bill Gates remind us about Microsoft even through there are plenty of people in that name. Moreover, the name Microsoft reminds everybody about the computer OS whereas the name Android reminds about mobile phone OS. In shor t, brand names have the ability to touch the minds of consumers in one way or another. They play an important role in identifying the brand and building brand equity. According to Mishra & Datta (2011), â€Å"Brand  Name  (BN) was seen to have a strong impact on Customer Based  Brand Equity (CBBE),  Brand  Association (BAS) and Perceived  Brand Quality (PBQ) in case of students whereas for professionals brand  name  had a stronger impact on  Brand  Awareness (BA)†(p.109). Students and professionals interpret brand names in different ways. It should be noted that students or teenagers consider the opinions of others while taking any purchasing decision. In other words, they will purchase products based on the mouth publicity. Viral marketing or

Relationship Between Customer Satisfaction And Loyalty Business Essay

Relationship Between Customer Satisfaction And Loyalty Business Essay Customer loyalty is an emotional rather than a rational thing. It is typically based on customer interest in maintaining a relationship with one organization. Often, customer interest is created and maintained through one or more positive experiences which lead to a relationship. Relationship is built on trust the most important thing to remember about trust is that without it, one have no relationship. This applies to all human situations, not just the customer service environment, for customers to continue long business with one and ones organization, trust has to be earned, and it does not happen overnight. Only through continued positive efforts on the part of everyone in organization can anyone demonstrate to customers that one can be worthy of their trust and thereby positively affect customer retention. Through actions and deeds, one must deliver quality products, services, and information that satisfy the needs of ones customers. Even when one wins trust, it is very fragile. And inappropriate one, a missed appointment, failure to follow through on a promise, a lie, of misleading statements to a customer are just some of the ways one can destroy trust quickly. (Robert W. Lucas, 2005, p.318) Customer satisfaction In general, satisfaction is a persons feelings of pleasure or disappointment resulting from comparing products perceived performance (or outcome) in relation to his or her expectations. If the performance falls short of expectations, the customer is dissatisfied, if the performance matches the expectations, the customer is satisfied, if the performance exceeds expectations, and the customer is highly satisfied or delighted. Relationship between customer satisfaction and loyalty The link between customer satisfaction and customer loyalty is not proportional suppose customer satisfaction is rated on a scale from one to five, at a very low level of customer satisfaction (level one), customers are likely to abandon the company and even bad mouth it. At levels two to four, customers are fairly satisfied but still find it easy to switch when a better offer comes along, at level five, the customer is very likely to repurchase and even spread good work of mouth about the company. High satisfaction or delight creates an emotional bond with the brand of company, not just a rational preference. For example, Xeroxs senor management found out that its completely satisfied customers are six times more likely to repurchase Xerox products over the following 18 months than its very satisfied customers. (Philip Kotler, Keven Lane Keller, 2003 p.60) Up to Level four there is a chance of customer to leave the brand but from level five customer satisfactions is proportional to the customer loyalty The disloyalty at current rates would stunt the corporate performance by 25 to 50 percent, and sometimes even more, by contrast, the business enterprises that concentrate on finding and retaining good customers, productive employees and supportive investors still continue to generate superior results the loyalty factor remains one of the day elements in the success of a business enterprise. In fact, the principles of loyalty and business strategy. Loyalty Effect In simple terms, loyalty is best defined as a state of mind, a set of attitude, beliefs, and desires. Most of the companies benefit from the customers loyal behavior, which is an end-result of the positive state of mind shown by the business enterprises in serving their customers. To make customer loyal to the product company should focus on some significant things. Consumers can be divided into steps of a ladder. More marketing effort should be given for the people on the top step of the ladder. These kinds of peoples are who are more likely to spend huge money for the product. (Shahjahan, 2004, p.125) Profitability of the Loyal Customer Several reasons could be pointed out to show why the loyal customers repurchase a high proportion of their needs from the same source are much more profitable. Lower costs of service The loyal customers are easier and cheaper to service. Since they are familiar with the products and services, because they would not have as many questions are less likely to make mistakes, and would have adjusted their behaviour to simplify their relations with the supplier. Increased purchases: The loyal customer tend to buy more as the time progresses, either because they learn about part of the product line of they give a higher proportion of their spending to the favoured source. Less price Sensitivity: They tend to become fewer prices sensitive and may pay a premium. Al the relationship strengthens over time, they are less susceptible to the competitors appeal, and since they are satisfied by what they are receiving from the enterprise, they are prepared to pay more. Favorable word of mouth: Finally, the loyal buyers are more likely to pass on favourable recommendations to others who also tend to be higher quality prospects. This helps in reducing the high costs of new customer acquisition. Sustainable Advantages: Another reason for the rising interest in the market relationship is the durability factor involved in a committed relationship. In fact the proper chemistry of positive relationship is hard to understand copy or displace, this is a persuasive argument, in cases where the product-based advantages are short-lived and new competitors are posing challenges on all sides. Furthermore, with network technologies that could enable the addressability, interactivity and demand chain coordination, business firms are currently better equipped with both the motive and means for moving closer to their customers. (Shahjahan, 2004, p.126) Degree of Loyalty The degree of customer loyalty varies among three levels (Shahjahan, 2004) Overview of Nestlà © company Nestlà © is the worlds largest food and beverage company, founded and headed puartered in vevey, Switzerland. It employs in excess of 250,000 has almost 500 factories situated in around 90 countries and its products are on sale everywhere. It has contract with many co-manufactures, some of whom wouk exclusively for Nestlà ©. In recent years, Nestlà © has focused on becoming a nutrition, health and wellness company through its existing brands and knew acquisitions. The Nestlà © brand portfolio covers practically all food and beverage categories, milk and dairy products, nutrition (infant, healthcare, perfomadnce and weigaht management), ice cream, breakfast cereals, coffee and beverage, culinary products (prepare dishes, cooking aids, sauces, etc.) chocolate, confectionery, pet care, and bottled water. Many brands have category leadership, both globally and in local markets. The best known global brands include Nescafe, Nesta Maggi,Buitoni Purina, and, of course Nestlà © itself. In 2007, Nestlà ©s revenues exceeded 107 billion Swiss France (about 100 billion USD at prevailing exchange rates) Nestlà © is run as a decentralized group of companies which foster and rely on organizational learning within the Group. Headquarters provides leadership, guidance, and consultancy to the regional and local organizations. Central competence units identify opportunities within market and Business and assist local management in improving business performance. Supply chain management Organization Corporate operation- Supply Chain is one of the corporate functional units hosted at Headquarters and is responsible for Global Supply Chain Strategy Governance Best Practices Compliance Market Assistance and Guidance, and Reporting Standards and Guidance, and Reporting Standards and Guidance (http://books.google.co.uk/books?id=L8nLFFt5G1MCpg=PA180lpg=PA181ots=8_SlcjIvPDdq=Nestlà ©+companies+chain+management+system#v=onepageqf=false) Contribution to the society as a part of corporate Social Responsibility As the part of corporate social responsibility Nestlà © took parts in the sixth Womens Forum Global Meeting on October 21, 2010 and deliver their opinion to the discussion and exchanged ideas on important social and economic issue. Participation in many Seminar On world Development Issue Nestlà © took part both the sponsorship and various debates, brainstorm meeting and session highlighting on this years theme change; make it happen. On combat against malnutrition On Thursday, October 15.  Paul Bulcke, Nestlà © CEO, deliver a keynote speech about how to combat malnutrition during changing in Global health. On how to become successful in green revolution to ensure food security Nestlà © also took place another brainstorming session highlighting on how can Africa succeed in its green revolution against the challenges of food security on the continent. What are the potential obstacles, political, social, environmental and ethical, and how can these be overcome? On how to decrease gender discrimination Nestlà © also participated in the forum and highlighted about gender balance in order to promote the environment, culture and leadership to facilitate a balanced gender mix. of activities Nestlà © tried to transfer that their objective of doing business is not only create value for the shareholder but also for society at large. Presenting new pump: Nestlà © presented a new water pump to the community of Deputekro in Cà ´te dIvoire to ensure safe drinking water to the community. On September 18 in the Deputekro village 40 kilometers from the countrys capital Yamoussoukro Nestlà © donate this. Previously the villagers had to collect clean water from two hours journey distance but now around 400 members can collect this from around their area. Providing huge amount of coca seeds During the crop season of coca in this year Nestlà © has given premium of 300 tonnes of good quality coca. Nestlà © keep on donating to the organizations work for people nutrition and safe drinking water. As the part of this activity they donate 1.5 million to the International Federation of Red Cross (IFRC) over the next three years in order to improve access to clean water in plantations and basic sanitation in rural schools. (http://www.Nestlà ©.com/MediaCenter/NewsandFeatures/AllNewsFeatures/New-water-pump-in-Cote-dIvoire-to-sustain-The-Cocoa-Plan.htmheath) Good Food, Good Life is main strategy of Nestlà © Nestlà © strategy directs its Nutrition, Heath, and wellness. Their motive is to make aware people about their healthy choices of food and beverage.(http://www.Nestlà ©.com/NutritionHealthAndWellness/Introduction/NutritionHealthAndWellness.htm) Nestlà ©s goal is not only make consumer life more pleasurable by providing tasty food but also make their life healthy by providing nutritious food. Reference Book Philip Kotler and Keven Lane keller (2003) Marketing Management, 11th Edition, Pearson education publication, India, p60-p88 Robert, W.Lucas (2005) customer service, 3rd Edition, Mc Graw Hill Irwin, India, p318-p322 Shahjahan (2004) Relationship Marketing, Tata McGraw Hill 2nd Edition, p125-p135 Building customer satisfaction, value and retention Internet http://www.nestle.com/ (20 October 2010) Women Welfare (17 October 2010) http://www.nestle.com/MediaCenter/NewsandFeatures/AllNewsFeatures/Nestle-presence-at-the-2010-Womens-Forum-Deauville.htm Giving water plan as a corporate social responsibility(12 October 2010) http://www.nestle.com/MediaCenter/NewsandFeatures/AllNewsFeatures/New-water-pump-in-Cote-dIvoire-to-sustain-The-Cocoa-Plan.htm Heath (20 April 2010) http://www.nestle.com/InvestorRelations/Events/AllEvents/NHS.htm Nestle nutrition and health (22 October 2010) http://www.nestle.com/NutritionHealthAndWellness/Introduction/NutritionHealthAndWellness.htm Research and development (20 October 2010) http://www.nestle.com/NestleResearch/NestleResearchHome.htm Supply chain management (17 April 2010 ) http://books.google.co.uk/books?id=L8nLFFt5G1MCpg=PA180lpg=PA181ots=8_SlcjIvPDdq=Nestle+companies+chain+management+system#v=onepageqf=false

Warfare :: Essays Papers

Warfare Warfare is a prominent theme in Beowulf . The reasons and conduct for and during warfare are mentioned and displayed throughout the poem. The reason for warfare is usually for retribution. As an act of revenge, battles are fought. The conduct is also very standard and prevalent. All warfare fought by honorable men had to be fought fair. If the opposing side bore no weapons, then the other side also used no weapons. The author of this poem depicts himself/herself to be an advocate of warfare. By idolizing Beowulf because of his heroic deeds during warfare, the poet makes armed conflict courageous and noble. The reasons for bloodshed are spelled out quite well when noble Beowulf consoles his sad friend, Hrothgar concerning his friends demise. He tells him: " Sorrow not wise warrior. It is better for a man to avenge his friend than much to mourn" (Norton 45). Beowulf advocates and promises to avenge Aeschere’s death during warfare with the slayer, Grendel’s mother. The act of battle is given a reason and purpose which is to avenge a death. Conduct in warfare might be "every man for himself" in today’s world however, during Beowulf’s time, the poet shows that honor was the most valuable asset. Upon knowledge that Grendel used no weapons, just bare flesh, Beowulf immediately put his weapons aside and promised to fight empty handed, so the fight would be fair. "I have also heard say that the monster in his recklessness cares not for weapons......I scorn to bear sword or broad shield, yellow wood, to the battle, but with my grasp I shall grapple with the enemy and fight for life, foe against foe " (Norton 32). An unfair fight, as the poet implies, has no glory or distinction. This proves Beowulf to be a worthy hero and role-model. The poet gives the impression that warfare is honorable and exciting. This does not imply that the poet likes bloodshed; it refers to honorable warfare. Honorable warfare includes a good reason and virtuous conduct. The poet can not be a pacifist because he/she describes Beowulf as a savior and hero. If the poet was a pacifist he/she would have described him as an egotistical bully. The poet makes Beowulf an icon and noble warrior. Beowulf is described as " †¦survived every combat, every dangerous battle, every deed of courage†¦" also called ".

Sport Should Be Compulsory at School

Sport Should Be Compulsory At School Imagine a school without sport, just school work the whole day, every week, every month and every year. How boring would that be and how will the students look? They would be obese, unhealthy and they tend to get weary and bored of school routine, and studies become a drag. Now, what will happen if sport was compulsory at every school? If sport was compulsory at every school, students would be healthy, active and have more concentration at school. They wouldn’t be sitting down doing work the whole day, but they would go out and play sport.They will have a break from work and have fun running around and playing sport. Then everybody would be healthy and fit. An obesity graph for children and adults has been growing in the past few years. Students may not know this but if you’re not fit and healthy when you’re young, you will be even worse health when you get older. Students would also learn to work as a team and cooperate with each other when playing sport. They can then also cooperate in class as well. A research showed that students participating in sports will have better academic performance than the ones who were not exposed to physical sports.Sport also seemed to give a boost in character building and preparing the children for student leadership boards. Outdoor sport allows students to breath in fresh air, which they might not get at home because they are expose to the television or the computer. Playing sport does not only give you better health and body, it also allows you to learn more skills and develop better coordination for the eye. Another benefit when you play sport is that you can experience both defeat and victory and accepting both as a part of life so that they are prepared for the real world.When your applying for a job, they would rather choose a fit person whose slightly less smarter than the obese one because when your obese people will think that you aren’t active and somet imes you will have to run around in the office for whatever reason and if you aren’t active then you won’t last very long running around. One the other hand the fit person can run around much longer because he is fit and much more active. Now that I’ve given all my reasons, I strongly recommend that you agree with me because those students are the future generation of this world.